Brand Strategy

Kiyoshi Aoki
Group CBO
Executive Officer

Our brand strategy aims to nurture a brand that brings to mind a “theme park for the security, health and wellbeing of customers” whenever the Sompo name is heard. By instilling a corporate culture in the Group that places importance on brands, we are making concerted efforts to enhance the value of the SOMPO brand and help improve earnings in each business. As the transformation of the Group progresses, we aim to increase corporate value by spreading the SOMPO brand and strengthening collaboration among our businesses around the world.

Initiatives to Increase Brand Value

In order for the Sompo Holdings Group to realize a “theme park for the security, health, and wellbeing of customers,” it must have a brand strategy that improves awareness and associates the Group with the “security, health, and wellbeing of customers,” by having as many customers as possible experience the products and services provided by each business.
After changing our name to Sompo Holdings in October 2016, we have worked hard to increase recognition of our brand by imbuing it with a sense of unity and consistency as a group for our employees, customers, and society as a whole.
In order to enhance the value of our brand further, we believe it is necessary to increase the dissemination of information after strengthening the linkage of Sompo to each business and product brand. With this in mind, we are quickly coordinating initiatives with Group companies around the world and creating a system for disseminating information in countries across the globe.

In addition to non-financial information, we have been disclosing information on Group strategies that create value by solving social issues through our transformation into a “theme park for the security, health, and wellbeing of customers,” while aligning them to a constant awareness of social issues and changes in the global environment, such as those defined by the SDGs and ESG.