Domestic Life Insurance

We strive to become
a "health support enterprise,"
and we are offering new value
with Insurhealth®, which combines
the original functions of
insurance and healthcare.

As a life insurance company that assists customers during unlikely events, we aim to be a health support enterprise that exists to help customers prepare for the worst and lead healthy lives every day, being there for customers every day to benefit their health. With people living to be 100 years old these days, we will support our customers in leading abundant lifestyles and realizing their dreams, while working to help build a rich and sustainable society.


Product Composition

We provide a wide range of insurance products that cover customer risks in response to changes in the social structure surrounding the customer and in their lifestyle.

Growth Potential

We are realizing growth in keeping with efficiency and profits through product strategies that focus on high-margin protectiontype products, such as medical insurance and income compensation insurance, and sales strategies that make maximum use of our network of P&C insurance agencies.


Launch of Linkx Kenko Try App to Help Prevent Lifestyle Diseases

On July 13, 2020, the Company started providing services for policyholders and insured persons through Linkx Kenko Try, an app designed to help people improve their lifestyle habits. This service comes with the three following health checkup features.
Checkup feature (1): Risk assessment for lifestyle diseases in six years
Checkup feature (2): Stress check function through camera face capture
Checkup feature (3): Survey-based self-examination of risks for lifestyle diseases
Based on the results of this health checkup, the app displays an action card tailored to each customer, helping them keep up with activities that improve their health in a game-like, entertaining way.

Release of Health Insurance (MI-01) to Support Initiatives to Help Prevent Lifestyle Diseases From Becoming More Serious

As the seventh product in the Insurhealth® line, on June 2, 2020, the Company released Health Insurance (MI-01) (whole life type; nickname for the Health Support Medical Insurance Kenko no Omamori) as a new health insurance product.
Traditional health insurance has mainly served to help people with medical bills after they are hospitalized or have surgery.
In addition to this traditional benefit, the new health insurance product Health Support Medical Insurance Kenko no Omamori provides health services for customers to prevent diseases from becoming more serious, by guiding them to lifestyle disease support services (providing them with the necessary services for their known conditions) when customers file a claim for health recovery assistance benefits.

December 2019 Commencement of Sales of Health Insurance Blue for People with Diabetes

This insurance product provides ongoing assistance for patients dealing with diabetes as an Insurhealth® product that offers new value with both insurance and support to prevent conditions from worsening.
We are also undertaking a business alliance with H2, K.K., which offers the Health2Sync app for health management of patients with chronic diseases such as diabetes. By recommending continuous management with the hemoglobin A1c (HbA1c) values in the app, the service is designed to transition patients to the same health insurance used by healthy individuals once their health reaches certain conditions, thereby helping to prevent their diabetes from worsening.

Releasing Suwantoku Cancer Insurance, the industry’s first cancer insurance for non-smokers only

We released “Whole Life Cancer Insurance (C1)” (also called “Suwantoku Cancer Insurance”) on March 22, 2021.
Through this insurance, which is the industry’s first cancer insurance only for non-smokers that is exclusively available online, non-smokers, who are at low risk for disease, will support each other. This will allow us to provide secure protection with moderately priced premiums.
We will provide new value that offers total support from prevention to early detection and treatment up to post-diagnosis care in such ways as introducing SalivaChecker®, a cancer risk test that can be performed at home, provided by SalivaTech Co., Ltd.

Group Companies

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