Prevention of Road Traffic Accidents

Road Safety Project in Indonesia

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Road safety is an important social issue in Indonesia, where the number of traffic fatalities is now the highest in Southeast Asia. Drawing on Japan’s expertise in preventing traffic accidents, Sompo Japan and PT Sompo Insurance Indonesia have teamed up with Save the Children Japan, international civil society specialized in child support, to launch a road safety project in Bandung City, West Java.
This joint project aims to enhance a safer mind as well as safer environment related to road safety around the schools liaising with local administration. From October 2014 to August 2017, they provided traffic safety education for teachers and students at 30 elementary and middle schools, improved transportation infrastructure near the schools, and appealed to regional and national governments. Over 30,000 people have participated in the project.

To attempt measuring and evaluating collective impact, where various constituents collaborate to resolve a social issue, we used Social Return on Investment (Social Return on Investment (SROI*) analysis to quantitatively understand the project’s social value. The total social value (total benefit) over four years was an estimated 235.86 million yen, while project costs were approximately 86.49 million yen, resulting in an SROI of 2.73.

In 2018 we moved the activity base to the Special Capital Region of Jakarta and started a new four-year project that will run till 2022.

A KPI for the new project is impact creation of SROI of 2.73 or higher.

* SROI is a method of quantifying the effectiveness of a project, and is calculated by dividing the social value (total benefit) an initiative produces by the cost of implementing it.