We have rephrased SOMPO’s Purpose to make it easier for all stakeholders to understand:
“For a future of health, wellbeing and financial protection.”
This new phrase expresses the Group’s desire to provide services that go beyond insurance, paving the way for a future of health, wellbeing and financial protection.
The driving force behind SOMPO’s Purpose is each and every employee of the Group.
In an era of a paradigm shift in the way we work and live, in which our values are shifting from the idea of “My life in the company” to “A company that helps you realize your life’s purpose,” the Sompo Group believes it is most important for all employees to face their lives with their own purpose (My Purpose).
The starting point is My Purpose, which is a strong desire that wells up within each employee. By overlaying this desire with the company’s and organization’s Purpose, we aim to realize SOMPO’s Purpose. This is SOMPO’s approach.
What is My Purpose?
My Purpose refers to the “purpose of life” or “meaning of work,” such as what kind of person you are, what happiness means to you, and what you want to accomplish in your life. My Purpose is something that each of us already has inside ourselves.
By expressing your purpose, you can use it as a guideline as well as a driving force for your own life and career. In the Sompo Group, we first look back at our own lives and careers from the three perspectives of “Want” (intrinsic motivation),“Must” (social responsibility), and “Can” (ability given to us by fate), and refer to the overlapping parts of these perspectives as “aspirations,” which is what motivates us. This is what we mean when we say My Purpose.
Group wide initiatives starting with My Purpose
Please refer to the Annual Reports and Sustainability Reports published by SOMPO Holdings for information on Group-wide initiatives starting with My Purpose.
In addition, as an initiative to encourage employees to take on daily challenges based on My Purpose, we are implementing the SOMPO Awards.
For details of the SOMPO Awards, please refer to the link below.
