Prevention of Road Traffic Accidents

Yellow Badge Donation


Every spring, we donate Yellow Badges that come with traffic accident insurance to first-grade students just entering elementary school in Japan. The aim is to raise students’ awareness of road traffic safety and enlist cooperation from car drivers and local residents to reduce road traffic accidents. Started in 1965 following a newspaper article featuring an appeal by a mother who lost her child in a road traffic accident, the campaign marked its 53rd anniversary in 2017. This program has been conducted jointly with Mizuho Financial Group, Meiji Yasuda Life Insurance Company, and the Dai-ichi Life Insurance Company. The total number of badges distributed so far reaches to approximately 64.4 million.

Yellow Badge; Approximately 64.4 million badges have been distributed so far