Prevention of Road Traffic Accidents

Yellow Badge Donation

Partnerships

Every spring, Sompo Japan donates Yellow Badges that come with traffic accident insurance to first-grade students just entering elementary school in Japan. The aim is to raise students’ awareness of road traffic safety and enlist cooperation from car drivers and local residents to reduce road traffic accidents.

Started in 1965 following a newspaper article featuring an appeal by a mother who lost her child in a road traffic accident, the campaign marked its 57th anniversary in 2021.
This program has been conducted jointly with Mizuho Financial Group, Meiji Yasuda Life Insurance Company, and the Dai-ichi Life Insurance Company. The total number of badges distributed so far reaches to approximately 68.68 million.

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