Yellow Badge Donation
Every spring, Sompo Japan donates Yellow Badges that come with traffic accident insurance to first-grade students
just entering elementary school in Japan.
The aim is to raise students’ awareness of road traffic safety and enlist
cooperation from car drivers and local residents to reduce road traffic accidents.
This project, jointly conducted with Mizuho Financial Group, Inc., Meiji Yasuda Life Insurance Company, and The Dai-ichi Life Insurance Company, Limited, started in 1965 following a newspaper article featuring an appeal by a mother who lost her child in a traffic accident.
For more details on each initiative, please refer to Sompo Japan's website below.
Yellow Badges (Japanese only)
