Skip to main content

Message from Officer for the Domestic Life Insurance Business

Image:President of Sompo Himawari Life Insurance Yasuki Kume Health support company creating growth engine for SOMPO Wellbeing

Creating a new Sompo Himawari Life through leadership based on diverse career history

I started my career in P&C insurance sales and then gained experience in various business functions, including product development for auto insurance, HR, and business planning. During my time in auto insurance product development, I experienced major changes in the industry due to deregulation and sector consolidation, which led to dynamic market conditions requiring new products and business structures. Next, while managing the nursing care business at Sompo Care, I helped gain a deeper understanding of this tough service industry, quite different from insurance; the importance of dialogue with customers and frontline employees; and the difficulties involved when integrating organizations with different cultures. Utilizing my various experiences to date, I am committed body and soul to leading Sompo Himawari Life as president to achieve sustainable growth for the company, while contributing to our customers’ futures and helping to address societal concerns.

‘Connect and be connected’: Turning customer concerns into expectations

Sompo Himawari Life has been promoting Insurhealth® as a product that combines the traditional role of life insurance, in terms of preparing for the unexpected, with new added value in the form of day-to-day healthcare support. Cumulatively, more than 2.1 million Insurhealth® policies have been written, pointing to a strong degree of customer acceptance. Amid aging demographics and lifestyle diversification, we aim to offer a broader range of support to help alleviate customer concerns about health and longevity. To that end, we are helping customers to achieve healthier outcomes every day through the ‘MY Himawari’ health administration app and other means. Furthermore, as a member of the Sompo Group, we aim to realize more comprehensive wellbeing by addressing other challenges such as nursing care and retirement finance via collaborative efforts with Group companies. Our mission is to turn customer concerns into expectations. Guided by our purpose of creating ‘a future of health, wellbeing and financial protection,’ Sompo Himawari Life aspires to play a significant role in the lives of our customers.

A health support company giving whole-of-life support

We are flexibly utilizing internal Group resources within the SOMPO Wellbeing structure, building on Himawari Life’s strengths and track record as a health support company. We are accelerating cross-functional initiatives through ‘connect and be connected’ collaborative programs that link products and services across business segments, such as applying expertise from the nursing care business to the development of insurance products. In contrast, restoring the trust eroded due to the series of leaks of customer information across the industry is an urgent challenge. Besides recovering trust, we aim to stand out in subtle ways for operational excellence through thoroughly performing fundamental tasks in terms of applying high standards of ethics and discipline. Without fear of change, we will continue to harness the collective capabilities of Sompo Himawari Life to become a health support company that can help customers across all of life’s challenges from health to nursing care, while in the process earning enduring public trust.

  • linkedin
  • facebook
  • x
  • line