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Message from CEO of SOMPO Wellbeing

Image:CEO of SOMPO Wellbeing Yasuhiro Oba "Connect and be connected":Creating a business model to alleviate three concerns and help people think positively about aging

The importance of accumulating results to realize success

I was appointed CEO of SOMPO Wellbeing in April 2025 after ten years working in Sompo Himawari Life, including as President for seven years from 2018. From the start, I realized the growth limitations of our traditional life insurance business model and knew we must develop a new competitive edge. In 2018, we began offering Insurhealth® as part of our new vision to be a ‘health support enterprise,’ combining traditional life insurance with health support functions.

For our customers, life insurance and health are not separate, but in fact are two sides of the same coin. Recognizing this has allowed us to construct a new pillar for our business. However, because they were so used to the old model, our employees and sales agencies initially found the idea hard to accept, and the business struggled at first. For seven years, I visited our worksites across Japan to deliver more than 300 dialogues on the Insurhealth® vision and strategy.

The “Get Healthy Challenge” program for customers with income protection insurance, marketed as “protection for you and your family,” provided a relatable, concrete example of the concept in action for employees. Under the program, policyholders received a rebate on premiums for achieving a measurable improvement in health. This generated grateful customer feedback and a positive market impression. Results are important in business, and the steady accumulation of successes mattered more than the concept.

My mission as CEO of SOMPO Wellbeing

The Sompo Group originated as Tokyo Fire Insurance, which was established in 1888. The business was imbued with the spirit of fighting fires to help customers at a time when fires were frequent due to densely packed wooden housing. Average life expectancy in Japan has risen by over 40 years in the 130 years since. While we enjoy great happiness and prosperity, modern life is filled with risks that were not an issue before.

Amid falling birth rates and advanced aging of society, the mission of SOMPO Wellbeing today is to address the three concerns that people face in terms of health, nursing care and retirement finance. While the risk profile is different, I think the philosophy is identical to when the business was founded, rooted in a desire to serve customers. People are often faced by a combination of two or three of these concerns at once. Since the solution depends on family structure and economic circumstances, it makes for a highly individualized problem that requires a specific yet comprehensive approach.

I do not believe any other company in Japan or worldwide is providing comprehensive, tailored solutions to addressing the three concerns. SOMPO is leading the way in this regard, and I see it as my mission as the CEO of SOMPO Wellbeing.

Current initiatives to realize “Connect and be connected”

Our current focus in realizing this mission is “Connect and be connected.” By leveraging and connecting the unique strengths of each of the businesses we currently operate, and by forging deeper connections with customers, we aim to alleviate the three concerns.

The number of customers attracted to Sompo Himawari Life’s concept of “insurance + health support” who have subscribed to Insurhealth® has reached around 2.1 million people. Sompo Care owns Japan’s largest network of rooms for senior living, currently numbering around 28,000. With around 86,000 people using its homecare services as well, Sompo Care has accumulated a wealth of knowledge and expertise in care service provision. Sompo Health Support supplies specific health guidance and other services for corporate employees, with the top market share among medical insurers of around 34%. Based on the vision of “making companies and people healthy,” Wellness Communications supplies cloud-based health management services for the corporate market, managing data covering health checks and related information on around 1.8 million employees across some 1,800 companies. In addition, we have developed more than 1.2 million chocoZAP subscribers through our capital alliance with the RIZAP Group.

I believe that connecting these businesses will give us a more comprehensive grasp of the individual issues that customers face, enabling SOMPO to provide more tailored services that are uniquely capable of alleviating the three concerns.

There are two ongoing initiatives. The first is to reform the mindset of employees. As CEO, I see this as vital in defining the vision and purpose of SOMPO Wellbeing. Since my appointment in April 2025, I have been organizing morning meetings each week as a repeated opportunity to share my thoughts directly with employees involved in wellbeing operations. I plan to expand such opportunities internally and externally so all Sompo Group employees can understand our wellbeing mission, while also fostering connections across business boundaries and establishing the basis for action.

The second initiative is to create a system based on using a common customer ID for all SOMPO Wellbeing companies so we can record the points of contact of customers with each company and the services provided. We aim to develop and release the system by the end of FY2026 so we can analyze this information. Creating a common customer ID has been a longstanding challenge within the Sompo Group. A project involving employees from each company, including Sompo Japan Insurance, is underway, with the long-term aim to build a single customer base for the entire Sompo Group.

We have also made major changes to our decision-making structures. In my view, the interests of an operating company do not always coincide with those of SOMPO Wellbeing. Since it is important to integrate our decision-making if we want to overcome this trade-off, we have instituted the Wellbeing Management Board, comprising the presidents of each operating company with myself as chair. The speed of decision-making and policy execution will increase when we have substantive discussions involving senior managers from across SOMPO Wellbeing.

Helping to realize a society where people think positively about aging

Image:CEO of SOMPO Wellbeing Yasuhiro Oba

To address customer inquiries related to the three concerns, we have opened three “Wellbio” metropolitan outlets; we have also received many inquiries through our online portal. Customers visiting these outlets are often seeking advice on nursing care. The consultations cover many related topics, including choosing between facility-based and in-home care; how to handle the property when a loved one enters a nursing home; managing the assets of dementia sufferers; the cost of nursing care and how to fund it; and end-of-life preparations. Our professional advisers work closely with each customer to consider what type of nursing care best suits their location, family structure and economic circumstances. In some cases, we can offer an effective solution based on an introduction to a nursing home or family trust. In July 2025, we also began offering “Wellbio Biz” services for the corporate sector to support people in balancing work with nursing care. The rising number of workers in Japan who provide nursing care to relatives is an emerging societal issue, with studies estimating the associated economic losses could increase to ¥9 trillion per year by 2030 due to about 3.18 million joining the ranks of family carers. We are confident this business is a good prospect, based on positive feedback we received from companies where we trialed the service in FY2024.

Harnessing our collective power, I believe we can quickly establish a globally unique business model under my leadership. Not only will SOMPO Wellbeing be a driver of the growth of the Sompo Group over the medium and long term, but our efforts will help realize a society where people think positively about aging.

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