Global SOMPO Brand

We are here to realise “A Theme Park for Security, Health & Wellbeing.”

Explore our global branding activities, speeches of the leader who shape our vision, which consistently conveys the message “To create a society in which everyone can enjoy a healthy, prosperous life in their own way.”



May 19th, 2022
“The Fate of the World is Everyone’s Business” by TIME magazine
A CEO letter related to the theme of Davos 2022, “History at a Turning Point” is published. In the article, Group CEO Sakurada introduces SOMPO’s recent action as the Japanese concept “Seikatsusha.” It means that as individuals we are all multifaceted.

May 19th, 2022
“Protecting Against Global Risks Takes Global Reach” by TIME magazine
An advertorial is published in TIME Magazine’s “June 20 / June 27, 2022” Issue. The article introduces the growth of global P&C insurer Sompo International.

May 18th, 2022
“Delivering on the Promise of Security, Health & Wellbeing” by TIME magazine
An advertorial related to the theme of Davos 2022, “History at a Turning Point” is published. The article introduces SOMPO’s history and current business operations in response to the changing times.

May 12th, 2022
Nursing Care RDP (Real Data Platform) – Enriching lives through “Visible Care” –
Sompo Group and Palantir Technologies Japan produced a video collaborating with BBC STORYWORKS COMMERCIAL PRODUCTIONS. The video introduces the nurse in Sompo Care who are taking on the challenges of an aging society by utilizing the "Nursing Care RDP (Real Data Platform)."

April 29th, 2022
“Nursing Care RDP (Real Data Platform) – Using data for better care in Japan –” by NHK WORLD
Sompo Group, Palantir Technologies Inc., and Palantir Technologies Japan are working together to develop a "Nursing Care RDP (Real Data Platform)." An actual case of the initiative at "Sompo Care Sompo no Ie Haruhino" was introduced on NHK World.

April 25th, 2022
Sponsored article in TIME Magazine’s “April 25 / May 2, 2022” Issue
A sponsored article “Generation Z and Designing the Future of Well-being” is published. The article introduces how Generation Z are using the internet, social media, and data and technology to help create healthier, happier lives for themselves, as well as to effect positive social change on the world.

January 14th, 2022
“Real Data is the Key to Real Solutions” by TIME magazine
The article introduces SOMPO’s Real Data Platform by focusing on SOMPO’s cooperation with Palantir Technologies, One Concern, and Tier IV.

January 14th, 2022
“Transforming Capitalism for Sustainability” by TIME magazine
A CEO letter related to the theme of the World Economic Forum special issue, “The Power of Collaboration” is published. In the article, Sakurada Group CEO discusses values needed in companies to achieve a sustainable future by referring to the book, “Bushido Capitalism” and examples from SOMPO.

December 27th, 2021
Sponsored article in TIME Magazine’s “Person of the Year” Special Issue
A sponsored article in TIME Magazine’s “Person of the Year” Special Issue is published. Every year TIME selects the person or organization that has had the greatest impact during the year. The article describes the importance of efforts to solve transgenerational social problems.

August 13th, 2021
“Bushido Can Help Us Recalibrate Capitalism to Be More Sustainable” by TIME magazine
A CEO letter related to the theme of the World Economic Forum special issue, “World at a crossroads” is published. The article focuses on transformation toward the realization of a sustainable society and SOMPO‘s challenge to achieve it.

August 13th, 2021
“Celebrate Your Inner Rebel: Interview with a Digital Evangelist” by TIME magazine
The article contains the interview with Sakurada Group CEO regarding SOMPO's theme park concept and Real Data Platform to approach social issues.

August 13th, 2021
“IN CONVERSATIONS with CEO Kengo Sakurada” by TIME magazine
The interview video to explore the role of business in a sustainable future is posted on the website.

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2021.7.22
A web site of “BUSHIDO CAPITALISM: The Code to Redefine Business for a Sustainable Future” is launched
The latest information related to the book written by Sakurada Group CEO will be updated on the website. A video of Sakurada Group CEO speaking about the highlights of the book and a short video of introducing the book is also posted on the website.

2021.6.1
“Toward a Decarbonized Society in 2050—How the Business Community Will Act” hosted by Foreign Press Center Japan
As a chairman of the Keizai Doyukai (Japan Association of Corporate Executives), Sakurada Group CEO held a press briefings and told the story when attending the Davos meeting as a leader of SOMPO.

2021.4.7
"The Next Frontier: Healthy Ageing" held by the World Economic Forum
Sakurada Group CEO discussed the utilization of data and technology to support an aging society and its implementation in society with global leaders at the Global Technology Governance Summit (GTGS).

2021.1.28
"Japan's Great Reset" held by the World Economic Forum
Sakurada Group CEO discussed Japan's role in the Great Reset and SOMPO's initiatives with Lynda Gratton and Heizo Takenaka at the Davos Agenda.

2021.1.15
“Japan‘s key role in building back better” on the World Economic Forum’s official website
Sakurada Group CEO contributed a blog sending out that Japan, as an advanced country in terms of challenges, will provide a role model to the world and show leadership toward a new economic society.

2020.10.21
“Redesign Capitalism to Incorporate Social Value” by TIME magazine
A CEO letter related to the theme of Davos Meeting 2021, “The Great Reset” is published. The article introduces Sakurada Group CEO’s perspectives on capitalism and SOMPO’s activities to contribute to the happiness of people, society and the planet.

2020.10.21
“Japan’s Sompo Group Uses Data to Make Positive Contributions to Society” by TIME magazine
An advertorial related to the theme of Davos Meeting 2021, “The Great Reset” is published.The article introduces SOMPO’s partnerships with global firms and use of technology to benefit the people and society.

2020.3.25
“Building A Theme Park for Security, Health & Wellbeing” by NHK WORLD
NHK WORLD broadcasted the challenge of Sompo Group transforming into “A Theme Park for Security, Health & Wellbeing”.

2020.1.21
“An Alliance to Advance Society” by TIME magazine DAVOS 2020 special issue
The article introduces the background and future prospects of partnership between Palantir Technologies and SOMPO.

2020.1.21
“Collaborating for Sustainable Global Solutions” by TIME magazine DAVOS 2020 special issue
The article introduces the cases of how SOMPO is building relationships with multi stakeholders to create a sustainable world.

2020.1.21
“Putting AI in the Driver’s Seat” by TIME magazine DAVOS 2020 special issue
The article introduces how SOMPO is working on solutions to make the autonomous vehicles safety and smart on the road which transform people’s lives in positive ways.

2020.1.21
“An Engine for Global Change” by TIME magazine DAVOS 2020 special issue
Enjoy the animated video to learn about how SOMPO is trying to contribute to the sustainable society.

2020.1.21
“Making Business Indispensable to the Sustainable Society” by TIME magazine DAVOS 2020 special issue
The article contains a message from Sakurada Group CEO regarding the theme of Davos 2020, "Stakeholders for a Cohesive and Sustainable World."

2019.1.21
“Finding the Common Good in the Fourth Industrial Revolution” by TIME magazine DAVOS 2019 special issue
The article contains a message from Sakurada Group CEO.

2019.1.21
“Providing Solutions for a Changing World” by TIME magazine DAVOS 2019 special issue
The article introduces SOMPO’s transformation from a Japanese traditional insurance provider to a diverse business group in Japan and overseas for a social purpose.

2019.1.21
“Artificial Intelligence at Sompo” by TIME magazine DAVOS 2019 special issue
The article introduces SOMPO’s progress and efforts to deploy AI technologies.


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