Group CEO Kengo Sakurada Appointed Ambassador for the World Forum on Sport and Culture [Topics]

Jul 28, 2016

Sompo Japan Nipponkoa Holdings, Inc.

Sompo Japan Nipponkoa Holding, Inc. (hereinafter "Sompo Holdings") hereby announces that Group CEO Kengo Sakurada has been appointed an ambassador (economy)* for the World Forum on Sport and Culture (hereinafter the “Forum”) to be held in October 2016.
Sompo Holdings supports the purport behind the Forum and is participating as a Diamond Partner (one of the top 5 of the 29 Partner companies).
An ambassador inauguration ceremony took place at the Ministry of Education, Culture, Sports, Science and Technology on July 19.
During the ceremony Group CEO Sakurada was presented with a letter of appointment by Minister of Education, Culture, Sports, Science and Technology, Hiroshi Hase, and took part in a discussion with Minister Hase and other ambassadors. During the discussion Group CEO Sakurada explained the Forum saying,
"I believe the mentality and culture Japan has accumulated over the years is the key to solving many issues, including the declining birthrate and aging society. Sompo Holdings will continue to promote culture and the arts, and contribute even more in the future, focusing on security, health, and wellbeing."
Minister Hase showed his approval in response to Group CEO Sakurada

  • Top managers of Diamond Partners are appointed ambassadors (economy), a role that is responsible for spreading awareness of the World Forum on Sport and Culture far and wide among the general public.


Sompo Holdings will contribute to the success of the Forum and, as a company that supports security, health, and wellbeing all together, we will strive to create a society where everyone can lead a vibrant and fulfilling life.



[Reference]Overview of the World Forum on Sport and Culture

  1. Background
    Led by the Ministry of Education, Culture, Sports, Science and Technology, the Forum is hosted by a combination of government and private organizations, including relevant ministries and agencies, economic organizations, local governments, and private enterprises, in preparation for the 2019 Rugby World Cup, the 2020 Tokyo Olympic and Paralympic Games, and the Kansai World Masters Games 2021. The Forum will be held in Kyoto and Tokyo in the fall of 2016, soon after the Olympic Games in Rio de Janeiro. Combined with tourism, it is the first in a series of events to increase global opportunities by discussing and disseminating information on international contributions by sport, culture and business, and tangible and intangible legacies.*
    * Legacies refers to the long-term positive impact of opportunities brought by sports and other events to society. It specifically refers to the development of facilities and infrastructure, and encouraging sports.

  2. Dates
    October 19-20, 2016 (Wed & Thur): Kyoto (Rohm Theatre Kyoto and other venues)
    October 20-22, 2016 (Thur – Sat): Tokyo (Roppongi Hills and other venues)

  3. Ministry of Education, Culture, Sports, Science and Technology "World Forum on Sport and Culture" website:
    http://wfsc2016.mext.go.jp/en/